Cause Marketing

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As important as charitable donations are to ARCBA, forming mutually beneficial marketing sponsorships is vital to our success. A cause marketing sponsorship is a business arrangement that provides specific advantages for both the partner and the chapter. They may be funded from a variety of sources, including the organization's charitable giving, marketing, public relations, or sales budgets.

Some of the benefits ARCBA receives from marketing sponsorships:

  • Cause-related marketing fees
  • In-kind services or products, such as advertising
  • Enhances visibility for American Red Cross services with target audiences
  • Access to other resources (employee volunteers, blood donors, board leadership)
  • Potential to generate funds for other chapters and National Headquarters

Benefits our marketing sponsors value, include:

  • Positive association with America's favorite charity
  • Shared marketing objectives helps them reach their target audiences
  • Credibility to their customers through the delivery of Red Cross information
  • Reinforcement of integrity
  • Positive reinforcement of an organization's values to its employees

For more information, please contact Sharlyn Kerr at, or (415) 427-8182.

ęCopyright 2007, American Red Cross Bay Area Chapter. All Rights Reserved.
85 Second Street, 8th Floor, San Francisco, CA  94105 : (415) 427-8000
Photos: Gene Dailey, Elena Fava Emerson, Bonnie Gillespie.