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Where Does My Donation Go? A Look Behind the Photos in the Holiday Giving Catalog
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November 26, 2010

Donating to charity feels good. What feels even better is seeing how your donation helps a person down the street, across the country or around the world. Here’s a look behind some of the photos in the Red Cross Holiday Giving Catalog.

One Dollar to Save a Life

A $1 measles vaccination will protect Babia from one of the leading killers of children in developing countries.
A $1 measles vaccination will protect Babia from one of the leading killers of children in developing countries.
Photo courtesy of Van Cakenberghe

Babia Chaulagain, 3, had a reason to smile. Getting a measles vaccination will protect him from one of the leading killers of children in developing countries. In fact, it is estimated that more than 450 people, mostly children, die every day around the world from measles.

How much does it cost to protect a child for life? Just $1.

In 2001, five organizations—the American Red Cross, United Nations Foundation, U.S. Centers for Disease Control and Prevention, UNICEF and World Health Organization—joined forces to form the Measles Initiative in an effort to reduce the number of deaths from this disease.

Thanks to this initiative, measles deaths worldwide fell by 78 percent during this decade, dropping from an estimated 733,000 in 2000 to 164,000 in 2008.

Babia’s vaccination in Kathmandu was part of a follow-up campaign to vaccinate four million children in Nepal.

 

About the American Red Cross:
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies nearly half of the nation's blood; teaches lifesaving skills; provides international humanitarian aid; and supports military members and their families. The Red Cross is a charitable organization — not a government agency — and depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit www.redcross.org or join our blog at http://blog.redcross.org.


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