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Microsoft's i'm™ Initiative Donates $130,621 to the American Red Cross in its Second Year
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Red Cross
 
May 7, 2009

Thanks to the support of Windows Live Messenger and Windows Hotmail customers, Microsoft has donated $2 million to ten cause organizations in two years, including the American Red Cross. The donation will support the Red Cross Disaster Relief Fund, which enables the Red Cross to provide shelter, food, counseling and other assistance to disaster survivors.

i'm logo

The i'm™ Initiative is a program that uses Windows Live Messenger and Windows Hotmail to connect people with ten organizations dedicated to social causes. If users designate the Red Cross as their charity of choice, every time they have a new instant message conversation or email using i'm, Microsoft shares a portion of the program's advertising revenue with the Red Cross.

"This past year was an active year of disasters, and this unique donation opportunity enabled people to make a difference by supporting our Disaster Relief Fund," said Jeff Towers, Chief Development Officer of the American Red Cross. "I would like to thank Microsoft and all of the Windows Live Messenger customers that have supported the American Red Cross and helped us change lives. We look forward to the continued success of this program."

While some young people may not have the money to donate to the organizations they care about, the i'm Initiative provides them with the opportunity to make a charitable contribution simply chatting and emailing with friends. The i'm Initiative also enables the Red Cross to utilize technology to increase awareness about its mission, and to develop relationships with people interested in giving. Microsoft connected the Red Cross and the other cause organizations with millions of Windows Live Messenger and Hotmail customers.

While the i'M Initiative was originally slated to last only one year, Windows Live customers embraced the initiative, and the program will continue moving forward. With no set cap on the amount donated, the more i'm conversations and emails you have, the more money goes to help the Red Cross respond to disasters of every size and scope through its Disaster Relief Fund. If you are ready to help make a difference, please visit http://im.live.com to join Microsoft's i'm Initiative.

Help people affected by disasters, like the recent wildfires and tornadoes, by donating to the American Red Cross Disaster Relief Fund. On those rare occasions when donations exceed Red Cross expenses for a specific disaster, contributions are used to prepare for and serve victims of other disasters. Your gift enables the Red Cross to provide shelter, food, counseling and other assistance to victims of all disasters. Call 1-800-RED-CROSS (1-800-733-2767) or 1-800-257-7575 (Spanish). Contributions to the Disaster Relief Fund may be sent to your local American Red Cross chapter or to the American Red Cross, P. O. Box 37243, Washington, D.C., 20013. Internet users can make a secure online contribution by visiting www.redcross.org.

About the American Red Cross:
The American Red Cross shelters, feeds and counsels victims of disasters; provides nearly half of the nation's blood supply; teaches lifesaving skills; and supports military members and their families. The Red Cross is a charitable organization — not a government agency — and depends on volunteers and the generosity of the American public to perform its humanitarian mission. For more information, please visit www.redcross.org or join our blog at www.redcrosschat.org.


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