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Brownie Troop Rallies for a Cause
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Red Cross
May 20, 2008

The girls of Good Shepherd School Brownie Troop #1171 are skilled multitaskers.

While selling cookies, obtaining merit badges and upholding the Girl Scout code, they found time to educate their school and community about an urgent global health crisis: measles.  In doing so, they raised over $300 to help the cause.

The Good Shepherd Brownies of the Franklin County Chapter helped raise more than $300 for the Measles Initiative.
The Good Shepherd Brownies of the Franklin County Chapter helped raise more than $300 for the Measles Initiative.

Under the direction of Good Shepherd Spanish Teacher, Brownie Troop Leader and Red Cross Club Sponsor Marian Colten, the girls checked out the Measles Initiative Web site to learn more about the measles epidemic and how they could raise awareness and money to improve the lives of other children.

To spread the word, the girls held a school-wide assembly to discuss the measles problem and how to help, and encouraged teachers to play an informational DVD on the Measles Initiative in their classrooms.

They also launched a fundraising drive, encouraging students to buy Measles Initiatives pins and postcards for one dollar each, and even made a deal with their school to dress down for the day while making a dollar donation to the Measles Initiative.

The girls strategically set up booths during their lunch hour to maximize the number of students they could reach, making sure that they talked to as many students as possible.

“It truly was amazing to see eight and nine-year old girls take on the task of educating their entire school about the role of the Red Cross and the impact of the Measles Initiative,” said Rose Johnson of the American Red Cross Franklin County Chapter and Community Disaster Educator – Liaison VISTA. “They are our future Red Cross leaders.”

In total, the girls raised $378 that would help vaccinate hundreds of children. More importantly, they raised awareness in their school and community, becoming leaders in the fight against measles.

Johnson explained, “Our youth’s drive, energy and willingness to help others are limitless. Adults can learn a lot from our youth”.

The Measles Initiative is a partnership committed to reducing measles deaths globally. Launched in 2001, the Initiative—led by the American Red Cross, the United Nations Foundation, the U.S. Centers for Disease Control and Prevention, UNICEF and the World Health Organization—provides technical and financial support to governments and communities on vaccination campaigns worldwide. To date, the Initiative has supported the vaccination of more than 500 million children in 50 countries helping reduce measles deaths by more than 68% globally and 91% in Africa (compared to 2000). To learn more or make a donation, visit www.measlesinitiative.org.

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